Case Studies

Consumer Activation, Brand Ambassadors

The challenge

Retail Safari were appointed in July 2016 to provide a Field Labour & Evangelism team to the top 54 technology stores in greater BKK focusing on qualifying consumers around Surface and Windows.

Our Solution
  • Recruit a dedicated team of 54 Brand Ambassadors with an emphasis on “cultural fit” for both Microsoft and the retail partners to deliver an exceptional experience in store.
  • Create a community of experts and interactive portal through a social media platform ensuring continuous engagement and visibility of achievements.
  • Collect detailed session reporting and provide sales, product, customer and market insights to Microsoft via the Microsoft global reporting program - RepTool.
  • Rollout of tablets and training for Brand Ambassadors and Program Management team on effective use, process and compliance of RepTool.


  • Thailand ranked #1 worldwide in H1 2017 for device sales in Premium stores.
  • 56% of interactions results in a demonstration.
  • 1 in 3 demonstrations results in a sale.
  • Stakeholder feedback has been positive with the team viewed as a major asset in-store and back to the Microsoft business.

Case studies

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