Case Studies

BMW Swiss Moto

Consumer Activation, Events and Promotions

The challenge

CPM Switzerland AG has the pleasure to support BMW Motorrad since 2014. We recruited 9 Hostesses to support the Swiss Moto event.
The tasks of the hostess was to welcome the visitors on the BMW booth, lead- generation for test drives, newsletters and information material. Generating sales was the task of the retailer and salesmen.

Our Solution
  • 9 Hostesses to support the 4 day event
  • Project setup consulting
  • Recruiting of hostesses
  • Briefing and training
  • Trouble shooting
  • Visits to check POS compliance

Results

  • Strengthened and Increased the brand awareness of BMW Motorrad.
  • Increased lead-generation by 13% in comparison to the previous year.

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